Whether you’re expecting a baby, navigating early childhood, or preparing your little one for school, you can find trusted guidance and practical support to help your child thrive.

Launched on Tuesday 14th October, the campaign is delivered by the Department for Education and the Department for Health and Social Care. Its goal is to break down barriers to opportunity for every family, offering advice, tools, and resources to support parents and children from pregnancy through to age five and beyond.

Get support today:

Explore resources, guidance, and tips through the Best Start in Life hub.
Access trusted NHS advice on pregnancy, baby care, and child development.
Speak to your GP or health visitor for personalised advice and local support.
Ask AiLeen, our GP digital assistant, for information about pregnancy, parenting, or child health — available 24/7 on our website and WhatsApp.

For More Information:

• Best Start in Life – GOV.UK
• NHS Pregnancy and Baby Guide